Dr. Jude Asfour — Full Brand Identity
A sophisticated and timeless brand identity for a dermatologist and aesthetic clinic, blending professionalism with a refined, welcoming touch.
Overview: Dr. Jude Asfour is a dermatologist and aesthetic specialist offering advanced skincare treatments in a modern, client-focused clinic. She wanted a brand identity that would reflect her expertise, trustworthiness, and aesthetic sensibility, while making clients feel comfortable and confident in her care. I was tasked with creating the complete visual identity from scratch — covering everything from the clinic’s logo to signage, stationery, and digital presence.
My role: Lead Designer — full-scope branding, signage design, marketing collateral, environmental graphics, digital applications.
Challenge: The client needed a brand identity that would stand out among medical and aesthetic clinics, projecting professionalism without feeling cold or clinical. The design had to balance medical credibility with aesthetic beauty to appeal to both new and returning clients.
Approach: Started with moodboards exploring colors, typography, and visual styles that combined elegance, clarity, and warmth. Developed three distinct brand concepts, with the selected direction featuring a clean, minimal logo paired with a sophisticated color palette. Extended the branding across all touchpoints, including clinic signage, business cards, treatment menus, product packaging, and digital assets — ensuring consistency and visual harmony.
Deliverables: Logo design, color palette, typography system, brand style guide, clinic signage, stationery, treatment menus, packaging, social media templates, digital assets.
Outcome: The new identity elevated Dr. Jude Asfour’s clinic, creating a cohesive and polished visual experience that instilled trust and reinforced her reputation as a leading dermatologist in Amman. The branding has been seamlessly implemented across physical and digital platforms, enhancing client perception and recognition.
Want to talk about branding for medical and aesthetic practices? Email me — I love creating identities that inspire trust and elegance.
