MarbleTone — Branding & Visual Identity
A refined, premium brand identity for Jordan’s leading marble, granite, and stone supplier, blending timeless elegance with modern sophistication.
Overview: MarbleTone is a high-end supplier of marble, granite, and stone in Jordan, operating under the esteemed El Maghraby Group. With decades of experience and a reputation for quality, the company is the go-to destination for clients seeking unique, premium stone materials. The brand required a complete visual overhaul to reflect its heritage, craftsmanship, and position as a market leader. I was brought on as lead designer to create a full identity system from the ground up — spanning everything from packaging for stone slabs to digital assets, marketing materials, and environmental branding.
My role: Lead Designer — creative direction, logo design, brand strategy, visual identity system, packaging design, marketing collateral, digital applications, and production-ready artwork.
Challenge: The existing brand visuals did not align with the prestige and quality of MarbleTone’s products. The challenge was to develop a design system that conveyed luxury and trust while remaining adaptable across vastly different applications — from large-scale packaging for stone shipments to refined digital and print marketing.
Approach: I began by researching global trends in luxury materials and interior design branding, identifying opportunities to differentiate MarbleTone through elegance and visual restraint. Moodboards explored timeless color palettes, sophisticated typography, and texture-inspired patterns. From there, I developed three distinct brand concepts, refining the chosen direction into a cohesive identity that married tradition with modern design. The logo drew inspiration from stone patterns and architectural geometry, while the color palette reflected the natural richness of marble and granite. This identity was applied to slab packaging, product labeling, corporate stationery, marketing materials, and a full suite of digital designs.
Deliverables: Logo design, brand style guide, stone packaging designs, product labels, corporate stationery, marketing collateral, digital asset templates, and environmental branding applications.
Outcome: The new identity positioned MarbleTone as a sophisticated, trustworthy leader in the premium stone market. The cohesive visual system elevated brand perception, reinforced product value, and created a consistent presence across both physical and digital platforms. The combination of elegant design elements and adaptable applications ensured that the brand could speak to architects, designers, and homeowners alike.
Need a brand identity that stands as strong and timeless as stone? Let’s talk — I design visuals that last for decades.
