Yas Cream — Full Brand Identity
A fresh and playful brand identity for a vegan ice cream start-up, serving up plant-based indulgence with personality and style.
Overview: Yas Cream is a new vegan ice cream brand dedicated to creating guilt-free treats that are as delicious as they are sustainable. With a mission to bring plant-based desserts into the mainstream, the client needed a complete brand identity — one that would define their look, voice, and customer experience from the very first scoop. I was tasked with delivering a comprehensive brand book covering everything from core branding to packaging, delivery systems, and digital presence.
My role: Lead Designer — full-scope branding, packaging design, delivery concept, marketing materials, social media, website design.
Challenge: The client needed a distinctive identity that could stand out in a competitive dessert market while clearly communicating the vegan, sustainable, and high-quality nature of the product. The brand also needed flexibility to work across packaging, delivery, merchandising, and online platforms without losing its charm.
Approach: Began with moodboards to explore styles, color palettes, and typography inspired by freshness, fun, and ethical indulgence. Developed three distinct brand concepts, refining the chosen direction into a playful yet premium identity system. Designed packaging concepts for ice cream cans, delivery boxes, and stickers; crafted guidelines for photography, social media, and website layout; and built a cohesive brand book to guide every visual touchpoint moving forward.
Deliverables: Color palette, typography system, brand style guide, packaging designs, delivery concept, stickers, social media templates, website design guidelines, brand book.
Outcome: The identity positioned Yas Cream as a confident new entrant in the vegan dessert space, ready for launch with a complete, polished visual system. The branding’s vibrant personality and cohesive applications give the business a strong foundation to connect with customers both in-person and online.
Want to talk about building a brand from scratch? Email me — I love crafting identities that turn ideas into experiences.
