-GRAPHY — Branding, Website & Launch Strategy
A modern, versatile brand identity and digital presence for a creative online business offering printing, branding, and customization services across multiple mediums.
Overview: -GRAPHY is an online business dedicated to providing a wide range of creative services, from artwork printing and framing to apparel printing, branding, customized accessories, and more. Inspired by the English suffix “-graphy,” meaning the art or science of creating something in a specific field, the brand needed a visual identity and website that reflected its creative expertise and diverse service offerings. Working alongside another lead designer, I helped shape the brand from concept to launch — covering everything from logo and color palette to website design and marketing strategy.
My role: Lead Designer (collaboration) — creative direction, logo design, brand strategy, website design, visual identity system, launch strategy, and production-ready artwork.
Challenge: The challenge was to create an identity that could communicate -GRAPHY’s wide range of services without feeling scattered or unfocused. The design needed to be clean, professional, and adaptable, appealing to both individual clients and businesses, while providing a clear, modern digital presence to support the brand’s online-first approach.
Approach: We began with moodboards exploring styles, typography, and color palettes that blended creativity with clarity. From there, we developed three distinct brand concepts before refining the selected direction into a versatile visual system. The logo was designed to be strong, minimal, and adaptable, working equally well on digital platforms, print materials, and product packaging. We also designed a modern, user-friendly website to showcase services and portfolio pieces, aligning it with the overall brand tone. The launch strategy included coordinated social media templates, marketing assets, and visual guidelines to ensure consistency.
Deliverables: Logo design, brand style guide, website design, social media templates, marketing collateral, and launch strategy materials.
Outcome: The new brand identity and website positioned -GRAPHY as a creative and reliable provider in the printing and customization market. The cohesive visual system allowed the business to present its broad service offering with clarity, while the website provided a streamlined user experience for clients. The brand launched with a professional, polished presence that set it apart in a competitive space.
Need a brand and website that bring your business vision to life? Let’s talk — I design identities that look as good online as they do in print.
