Padel Arena — Full Brand Identity
A bold and energetic brand identity capturing the spirit of competition, community, and innovation at Amman’s premier padel destination.
Overview: Padel Arena is a world-class padel facility in the heart of Amman, designed for both casual players and competitive athletes. It’s more than just a place to play — it’s where friendships are formed, sportsmanship is celebrated, and every match becomes a memorable story. I was commissioned to create the full brand identity from scratch, shaping everything from the logo to on-court graphics.
My role: Lead Designer — full-scope branding, custom typography, environmental graphics, marketing collateral.
Challenge: The client needed a creative and innovative identity that would stand out in the growing sports scene. They wanted a design system that reflected the dynamism of padel while being instantly recognizable, with a dotted font inspired by the sport’s rackets as a signature element.
Approach: Collaborated closely with the client to align on vision through moodboards showcasing styles, colors, and typography ideas. Developed three distinct brand concepts, with the selected direction featuring a custom dotted typeface inspired by padel racket patterns. Expanded the identity across all brand touchpoints, from court carts and rackets to stickers, billboards, and environmental signage — ensuring consistency across both physical and digital platforms.
Deliverables: Logo design, custom dotted typeface, brand style guide, court graphics, marketing materials, merchandise, large-format signage, digital assets.
Outcome: The identity successfully positioned Padel Arena as a premier sports destination in Amman, attracting members and players with its distinctive look and cohesive visual presence. The custom typography became a recognizable asset, setting the brand apart in a competitive market.
Want to talk about branding for sports and recreation? Email me — I love building identities that energize communities.
